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An experienced leadership team with deep industry and technology expertise, united by purpose.


Linda Boyd (Simonsen) 🇬🇧🇦🇺
Founder & CEO

Kleu’s inspiring Founder & CEO is an accomplished entrepreneur, visionary leader and sought-after speaker. Linda founded and grew recruitment & engagement consultancy FuturePeople to ~$20M annual revenue and recognition for technology innovation and best practice on a global scale, before shifting her focus to bring her vision for Kleu to life. Linda is on a mission to take the stress out of frontline customer interactions by democratizing access to emotional fitness.

Martin Greenlees 🇳🇿🇦🇺
Co-Founder & Head of Product

As our co-founder and Head of Product, Martin is the clever Solutions Architect of Kleu and recipient of more than 27 major awards including the highly coveted Australian Technology Award. His 28 years’ experience building & running technology-based businesses, coupled with a decade researching and designing new digital learning strategies and technologies, made him the ideal technical co-founder to bring Linda’s vision to life. 

Dr. Stephen Smith 🇦🇺
Science & Research

Kleu needed an expert in behavioural science and learning design who could apply academic rigour to the development of the program, at the same time as bring deep practitioner insight to bring our Founder and CEO’s vision to life. Stephen's 30 years’ experience in learning design, adult education, counselling and leadership development coupled with his expertise in understanding both the beauty and challenges of human interactions made him the perfect partner.

Storm Bolton 🇿🇦🇦🇺
Senior Customer Success Manager

Kleu wanted an authentic, engaging person to take care of our customers and ensure we always deliver on our promises. This had to be someone who lives and breathes customer centricity and our values of connection, growth and heart. It was clear to our Founder & CEO that Storm was the person.  Having known him for 10 years, his ~20 years’ experience in business development, stakeholder management, and CX Consulting, across industries such as banking, insurance and telecommunications made him the perfect person to lead Customer Success for Kleu.  

Our purpose is to emotionally equip frontline staff to engage with customers without the stress

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Ernest Chunge 🇰🇪🇮🇪🇦🇺
Chief Financial Officer

Kleu is focused on sustainability so when it came to appointing a CFO, only the best would do. Someone super smart, who applies EI to Finance and Governance and who could wear the multiple hats needed for an agile start up led to Ernest.  He has a background as Head of Finance in publicly listed companies, as well as consulting to high growth start ups, holds a Masters in Commerce (Accounting) and is a Chartered Tax Adviser.

Siina-Karoliina Suominen 🇫🇮🇦🇺
Business Administrator

Kleu has a real-life Viking to keeping us focused on the execution of our mission. After retiring from professional swimming in Finland, Siina joined our Founder & CEO on the start-up journey with Kleu, first at PA, then EA and now as Business Administrator.  Exceptionally focused and motivating, Siina’s exemplary organisational skills and execution focus propels our team towards success.

Shirel Krafman 🇨🇦
Brand Designer

Kleu searched the globe for the finest creative and recruited this Canadian for the role. With a background in marketing, Shirel brings design experience in a variety of industries, ranging from start-ups to leading Fortune 500 companies. Her specialties include creative data visualisation, engaging presentations and optimising brand visuals. Shirel is currently working towards a B.A. in Creative Industries and Professional Communications.

Claire Wivell Plater 🇦🇺

Claire has 35+ years’ experience as a lawyer, company director and strategic adviser. She chairs the boards of StatePlus (elect) and The Fold Legal and is a non-exec director of Youi and Athena Home Loans. She also serves on advisory boards for a variety of technology start-ups including Kleu. She holds a Bachelor of Law and is a graduate of the AICD Company Directors Course.

Michael Wolf
Partner / Lupo Digital

Co-Founder and Joint CEO Lupo Digital. 20 years in B2B strategic marketing and sales. Strategy and automation of digital marketing and customer experience for growth.

David Turnbull
Partner / Vector 5

BA (Quantum Physics & Mechanics). MD & Insight Automation Specialist Vector5.

20+ years of solution design, product/market optimisation and data visualisation experience.

Ashton Bishop
Partner / Step Change

CEO at Step Change
BCom LLB (Commerce & Law). 20 years experiencing helping challenger businesses outsmart their competitors by aligning value proposition with the market.

Our Story

The World Health Organisation, in 2019, declared mental health was THE biggest challenge the world faced. Then COVID-19 hit and it all got very very real, very very quickly — especially frontline staff.

Organisations have been clamouring to transition to work from home, support customers and staff in need — all while trying desperately to maintain cultural connection and productivity. Unfortunately, many have been caught being reactive... forgetting that prevention is better than cure.


But how do you prevent stress?

Well science has some answers and technology has the solution.

Firstly, we isolated the trainable, emotional skills exhibited by high performance staff that link to provable business outcomes.

Then, we built the first world’s emotional fitness program — designed specifically for frontline staff.

So for the first time it’s now possible to prevent stressful experiences for frontline staff. That’s a win/win/win.

As emotionally equipped staff, create happier customers, that create more successful businesses. The clues were there all along, we just democratised, digitised and gamified them.





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We are always on the look out for talented people and partners to further our mission



We're always learning. Sometimes we write about it.

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FuturePeople Pty Ltd trading as Kleu Australia

Suite 6.01, 201 Kent Street

Sydney NSW 2000


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